DEPARTMENT OF BUSINESS ADMINISTRATION AND ECONOMICS

COURSE SYLLABUS

COURSE NUMBER:  MKT 237 (3 Credit hours)/ Fall

COURSE TITLE:  MARKETING MANAGEMENT

PREREQUISITES:  MKT 236, Senior Standing or permission of the instructor

NAME OF INSTRUCTOR:  Dr. Fred O. Ede

REQUIRED TEXT: Peter, Paul J. And James H. Donnelly (2000), A Preface to Marketing Management, 8^th Edition, Boston: Massachusetts, McGraw-Hill.

COURSE DESCRIPTION:

This course covers analysis, planning, and control of the marketing function. Emphasis is placed on the procedures and techniques of decision making relative to marketing problems.

COURSE OBJECTIVES:

            Upon completion of this course, students should:

1. Be able to demonstrate an understanding of the terminologies, theories, concepts, and principles relating to marketing.

2. Be able to integrate these theories, concepts, and principles into a basic framework for understanding marketing decision processes.

3. Develop an understanding of the factors that influence the marketing manager's decisions.

4. Begin to think strategically about business problems from a marketing perspective. 

5. Be able to demonstrate their understanding of marketing terminologies, concepts, theories, and principles in both written and oral format.

6. Become familiar with the information sources that provide current data and information related to marketing.

7. Be able to demonstrate a familiarity with the current marketing environment and marketing practices.

8. Be able to demonstrate an awareness of the ethical issues involved in marketing decision making.

COURSE FORMAT:  Lecture, Class Discussion, Written and Experiential Exercises and Marketing Plan.

COURSE OUTLINE:

Hours 3 3 2 4 2 3 3 3 4 2 2 4 2

Topics Strategic Planning and the Marketing Management Process Marketing Research: Process and Systems for Decision Making Consumer Behavior Organizational Buying Market Segmentation Product Strategy New Product Planning and Development Advertising and Sales Promotion Personal Selling Distribution Strategy Pricing Strategy The Marketing of Services Global Marketing FINAL EXAMINATION

Chapters 1 2 3 4 5 6 7 8 9 10 11 12 13

Course Title: MKT 237 Marketing Management (3 Credits)

Instructor: Dr. Fred O. Ede           Fall 2000

Office: Room 214 Duckett Hall           Phone: 253-5193

Office Hours: TTH 12:00 - 1 p.m., 4 - 5 p.m.; MWF 10:00 - 12:00 noon.

SUPPLEMENT

Sec 01: TTH 2:30 - 3:45

Students are encouraged to meet with the instructor as often as possible whenever they feel the need for assistance. Apart from the designated office hours (TTH 12:00 - 1 p.m., 4 - 5 p.m.; MWF 10:00 - 12:00 noon), students may schedule appointments with the instructor at other times convenient to them.

Requirements:

The students and the instructor agreed to the following requirements for this class.

1. Attendance at all class meetings will be required. Ten percent of the grade points will be assigned to class attendance. Students lose 2 points for each day they are absent from class and one point for each day they are late to class. A student who arrives in class more than fifteen minutes after the start of the class would be considered late to that class. Two latenesses will be equivalent to one absence. Students' attendance will be recorded at the beginning of each class period and it is the responsibility of students arriving late to class to notify the instructor of their attendance, at the end of the class period. Each student is allowed five unexcused absences for the semester. No other excuses for absence will be granted to any student, except for school approved activities.

2. All rules relating to classroom discipline will be strictly enforced. In particular, students who become disruptive to the conduct of the class may be removed from the class.

3. There will be no hats, eating, drinking or recording devices permitted during class meetings. A dress code will also be enforced in this class.

4. Cheating in any form is not allowed in this class. Two or more students having identical responses in a test will receive zero grades on the test. In addition, such students may be liable to additional reprimands according to the college policy.

5. There will be four scheduled tests including the midterm and final examinations. All tests will be weighted equally and will be noncumulative. All tests will be take home tests and must be turned in (in class) on the due date. Essay questions will be graded not only for answers but presentation, logic and grammar also. Absolutely, no makeup tests will be given. Quizzes will be given on every chapter covered in the class. After approximately every four chapters, a test will be given. Students having any disagreements about the grading of either their quizzes or their tests are encouraged to discuss such disagreements with the instructor during office hours or by appointment. It is each student's responsibility to receive and return his/her quizzes and tests. No quizzes will be issued to or accepted from students after the instructor has picked up quiz answers from the students.

6. Marketing Plan: A marketing plan is required for this class. The instructor will give each student a diskette containing the marketing plan outline. The Marketing Plan for this class must be done using the template. From time to time the instructor will call for, review , and grade completed sections of each student’s marketing plan. The final  marketing plan is due on Friday December 7.

7. Submission of assignments: All assignments must be turned in on the due dates. Assignments can be turned in: 1) in class, 2) via e-mail ( or 3)faxed to the instructor at (803) 253-5074. Absolutely, no late assignments will be accepted.

Evaluation:

There will be absolutely no curving of grades in this course!

This syllabus is a guideline only and may be modified as circumstances warrant.

© 2000 Benedict College, 1600 Harden St., Columbia, SC 29204

Last Modified: June 10, 2001 11:30 PM