Upcoming Events

01/03/2015 - 8:30am

Promoting and Branding Your Business

Growing Your Business in Today's Ever-changing Market

Presented by
The Benedict Minority Revolving Loan Fund Program


Gwendolyn Singletary, CEO
Urbanforce Inc.

Keia Askins-Wise
Program Coordinator
Benedict Minority Revolving Loan Fund

John Hudson
Outreach & Marketing
Benedict Minority Revolving Loan Fund


Benedict College

Benedict College Business Development Center

US Department of Housing and Urban Development


Benedict Minority Revolving Loan Fund

Benedict-Allen Community Development Corporation

Marketing your products or services is critical to the success of your business. The right words and images can sell your products, promote your services, or establish your company brand.

Developing effective marketing materials , whether for print, or the web, is an essential business strategy.

The following topics will be discussed:

  • How to align the four P's - product, price, placement, and promotion.
  • Understanding how to integrate social media and the impact that social media has on business growth.
  • Creating customer loyalty.
  • How to effectively market your business in this economic climate.
    Understanding market research and market intelligence.
  • Build brand awareness and create a buzz for your business.
  • Marketing plans, location and research.
  • Marketing through cross-branding and partnerships.

Join Us!

Thursday, March 6, 2014
6:00 p.m. - 8:00 p.m.

Benedict College Business Development Center
Multi-Purpose Room
2601 Read Street
Columbia, SC 29204
(Corner of Read Street & Two Notch Road)

The workshop is free, however seating is limited. Pre-Registration is required.

Call (803) 705-4696 or (803) 705-4682/ Email: askinsk@benedict.edu


Thursday, March 6, 2014 - 6:00pm to 8:00pm